Description:
This site hosts an interactive practice session and explanation
of the marketing concepts of break-even analysis and consumer decision
rules.
Through exercises and interactive spreadsheets, students will better understand
the underlying marketing principles and can observe the dependent change
in the calculation of consumer preference by inputting various numerical
rankings for consumable objects. A step-by-step explanation paces the
student through the work. Feedback is gathered through a survey at the
end of the student experience. This feedback is reviewed and, where appropriate,
incorporated into revisions of the modules to more completely engage the
student.
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