| Welcome! This website was developed as a learning aid for Marketing Management and other courses, with continuing support from the Weatherhead Connection. It involves learning-by-doing in two areas: break-even analysis and consumer decision rules. We tried to make the site user-friendly, self-guiding, and compatible with multiple generations and types of browsers (e.g.,Netscape, Explorer, |
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Opera, etc.) It is available to Weatherhead School of Management students,
as well as students from other areas of Case Western Reserve University
and other universities. If you use any of the modules, we ask that
you give credit to the Weatherhead Connection, the Weatherhead School
of Management, and Case Western Reserve University.
The Break-Even Analysis Module illustrates the fundamentals of break-even analysis, a time-tested technique that is often used by companies and consultants to evaluate alternative business strategies and tactics. It contains a basic break-even calculator and one sample exercise. It is designed to be used with data from any case study or real-world situation for which break-even analysis is appropriate. More sophisticated variations of break-even analysis are used by companies around the world, but the principles remain the same as are illustrated here. The Consumer Decision Rule Modules can be used as a set or individually. They illustrate the compensatory and elimination-by-aspects decision rules, and give you an opportunity to input attribute weights, importance rankings, and other factors that play a role in consumer decisions. Module 3 can be used as a personal decision aid that uses the compensatory rule, since you can input alternatives, attributes, and all pertinent information into a decision matrix. The examples used to guide you through the modules are based on the Harlequin Romances - Poland case (HBS 9-594-017) and the Hurricane Island Outward Bound case (HBS 9-588-019). Module 3 can be used in the context of any case in which choice alternatives and attributes are presented. This modules were developed with assistance from the Dorney Team and the Weatherhead Connection, with special thanks to Martha Shaw and Eileen Connell. Contributors also include Adam Euans, David Rosa, and Beth Lester. Theoretical expertise with the decision modules was provided by Professor Tripat Gill from Case Western Reserve University. We hope you find the modules useful and fun. Evaluation Survey |
